• Title

  • Parker Group


    Public Relations

    About Us

    Parker Group
    We are a business-to-business public relations firm with special expertise in promoting industrial and high-technology products and software.

    We create quality content—case studies, bylines, press releases, etc.—and pitch it to the relevant business, industry, design, engineering and manufacturing press. Advocate on behalf of our clients’ technologies and services, creating opportunities for their companies, and their leading spokespeople, to gain targeted publicity through strategically valuable print, online, on-air, and/or social media. Confer and counsel as to the most effective strategy and tactics. Evaluate, edit and write all forms of written and verbal communication to the highest professional standards.

    We use our in-house expertise to identify what is special about your technology and/or services. We work with you to determine what are the best public-relations methods (such as published third-party endorsements from your customers, press releases introducing new products or processes, bylines on industry leadership topics, or interviews with top editors (via phone or in-person at trade show booth) that lead to inclusion in articles about your industry) for promoting your business. We can also “media train” your interviewees ahead of conversations with editors. We operate within your targeted budget parameters for cost-effective results. We help your company name become part of the conversation, and more searchable on the Internet, giving you a higher profile in the marketplace and enabling increased sales leads.

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