• Title

  • Outreach & Marketing Coordinator

    Posted: 11/22/2021

    RIHousing – Outreach & Marketing Coordinator
    Salary Range - $57, 363.38 - 83,176.90


    RIHousing is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

    What it's all about:

    This position is responsible for assisting in implementing the Agency's external and internal communications and marketing activities. This role will play a key role in executing outreach and marketing strategies in advance of RIHousing's mission.

    What you'll do on a daily basis: 

    • Coordinate updates to agency websites and social media channels and ensure content is updated, relevant and engaging
    • Prepare and coordinate various electronic communications to customers, partners, elected officials, and members of the general public and report on their effectiveness
    • Act as primary interpreter of all the data and analytics generated by the website and social media channels
    • Engage with customers through social media and electronic communications; respond to customer inquiries as needed
    • Coordinate with outside vendors and support media buying and ad placement with an array of local publications and trade journals
    • Schedule development and events photography and oversee agency contact management database
    • Track and order marketing supplies and promotional materials
    What you'll bring to the team:

    The overriding goal of this position is to ensure that the people of Rhode Island are aware of the services available to them and the importance of healthy, affordable homes in building strong communities and successful individuals.
    • Develop internal and external communications for the Agency such as newsletters, press releases, email announcements, messaging for print and digital media, social media posts, and other assignments.
    • Coordinate the planning and execution of in-person and virtual events, training, and workshops
    • Coordinate updates to agency websites and social media channels and provide data and analytics reporting to drive improvements and inform customer and stakeholder outreach
    • Monitor Agency's social media presence and draft social media posts
    • Employ new and emerging marketing strategies and techniques to support agency outreach efforts
    What you'll need to succeed:
    • Bachelor's Degree in communications, public relations, marketing, or related field 
    • Minimum one year of experience in communications/marketing or a relevant field
    • Strong writing, organizational, and computer skills required
    • Must have excellent interpersonal and communications skills as well as demonstrated ability to work under deadlines, take the initiative and drive projects to successful completion
    • Comfortable in a fast-paced environment
    • Strong critical thinking and analytical skills
    • Experienced with MS Office platforms, including Excel and PowerPoint
    • Experience with social media platforms, Facebook, Instagram, LinkedIn, Twitter, and YouTube
    • Experience with marketing automation software tools (HubSpot, Marketo, etc.) or a willingness to learn and obtain new skillsets
    • Preferred: Google Analytics and working knowledge of WordPress (or similar CMS)
    Why RIHousing
    • Competitive salary
    • Parking Stipend
    • Medical/Dental/Vision/Life Insurance
    • Paid Time Off
    • Retirement Options
    • Education Reimbursement
    • Onsite Fitness Classes
    • Volunteer Days
    • Winner of "Best Places to Work" 2016, 2018, 2019, 2021
    • Worksite Health Award 2013-2019
    RIHousing strives to ensure that all people who live or work in Rhode Island can afford a healthy, attractive home that meets their needs.  A good home provides the foundation upon which individuals and families thrive, children learn and grow, and communities prosper.
     To achieve our mission, we:
    • Offer fair, affordable, and innovative lending programs.
    • Provide housing-related education to consumers and others.
    • Promote and finance sensible development that builds healthy, vibrant communities.
    • Provide housing grants and subsidies to Rhode Islanders with the greatest need.
    • Team up with partners to improve everything we do.
    RIHousing uses its resources to provide low-interest loans, grants, education, and assistance to help Rhode Islanders find, rent, buy, build, and keep a good home. Created by the General Assembly in 1973, RIHousing is a privately funded public purpose corporation. RIHousing requires its employees to be highly motivated and knowledgeable, have a sound understanding of the changing needs of Rhode Island's housing market, be willing to work within and toward a smoothly integrated operation, demonstrate a commitment to serve the people of Rhode Island, especially those with low and moderate incomes in need of safe and affordable homes, and possess a high level of integrity and deep respect for all Rhode Islanders, including customers, partners, and fellow employees.

    Apply online at www.rihousing.com


     

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