John F. Allen Launches New Ecommerce Website
John F. Allen & Son, Inc., the fourth-generation importer and distributor of beads, crystals, gemstone and fashion jewelry components, has announced the launch of its new wholesale ecommerce website. Hosted at the same address www.JFAllen.com, the revamped site boasts many improved features: a clean, responsive design that works on all devices, advanced product search functions that allow quick access to over 45,000 items, and useful video and downloadable content for the company’s manufacturing and design customers.
Customers will also benefit from a new customized account platform that allows them to store multiple shipping addresses and save items to a Favorites list. A Resources section will be continually updated with product application manuals, size and color charts and industry guides. As with the previous website, users must log in to view wholesale pricing.
“We’re excited to bring a greatly improved shopping experience to our customers,” says John F. Allen president John Buffum. “We worked hard to create a user-friendly, intuitive site that showcases our vast inventory. The initial feedback from our beta test customers has been extremely positive. They are raving about how much they enjoy using the new platform,”
John F. Allen worked with Website Pipeline, a specialized ecommerce development company based in South Carolina, to build the site.
About John F. Allen & Son, Inc.
Founded in 1889, John F. Allen & Son, Inc. is a fourth-generation family importer and wholesale distributor of genuine and imitation stones, beads, findings and components to the jewelry, fashion and craft markets. The company is the largest U.S. distributor of products manufactured by Czech brand Preciosa, and a direct importer of other products from top quality factories in Europe and Asia. John F. Allen maintains a showroom in New York City, in addition to a 22,000 sq. ft. warehouse and headquarters in Warwick, R.I.