Using Pricing Strategies to Drive Customer Behaviors into Profitable Patterns
An effective pricing strategy is one of the most powerful tools any company has to increase profitability. Very importantly, it is a business tool completely within your control. You can use pricing to drive customer behaviors into patterns that increase profitability. Specifically, pricing can be used to incentivize or discourage customer choices. Pricing can also help a company get more of their ideal target customers.
The key is to identify what combination of pricing strategies is right for your company. This depends on each company’s situation and the behaviors that are most profitable for that company.
Please join Bryan Mason of the Apollo Consulting Group for a free seminar to find out more about using pricing to increase profitability at your company:
Mr. Mason founded the Apollo Consulting Group in 2008 to help small and mid-sized companies in solving their challenges. Mr. Mason brings over thirty years of corporate, consulting and entrepreneurial experience in a variety of industries. He possesses skills in general business management, analysis, strategy development, marketing, finance/budgeting, operations, pricing optimization, workflow optimization, process reengineering, project management, and information technology. Mr. Mason has two degrees in Economics and was a Volunteer Mentor for the Rhode Island Center for Innovation and Entrepreneurship (RI-CIE). He writes a weekly blog on his company website at www.apollogr.com/blog.
Using Pricing Strategies to Drive Cus...
Date and Time
Thursday Sep 27, 2018 7:30 AM - 8:30 AM EDT
7:30 a.m. - 8:30 a.m.
Location
Greater Providence Chamber of Commerce
30 Exchange Terrace
Providence, RI 02903