Lara brings 25 year proven track record of developing and implementing innovative brand marketing strategies across multiple networks, platforms and demographics that result in long term brand equity and revenue growth. Broad expertise in consumer, pro-social and new product marketing yielding measurable results and ROI for networks and strategic partners. Before Infosys, Lara was the Chief Marketing Officer for the State of Rhode Island. She launched her career in media. She spent 14+ years at Viacom and 3+ at CBS/ Lionsgate.