Part narrative, part actionable advice, Bryar and Carr mine their 27 years’ experience to give readers unprecedented access to the inner workings of one of the most successful companies in modern history. In learning "the Amazon way," readers discover how the company’s path to success was refined until it was proven to be repeatable, scalable, and adaptable.
WORKING BACKWARDS serves as an antidote to today’s volatile marketplace and will arm leaders with a modern arsenal to achieve long-term growth and success without needing the capital or genius of Jeff Bezos. Colin joined Amazon in 1998 — four years after its founding — and spent the next 12 years as part of Amazon's senior leadership team as Amazon grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator.
Colin served as a Vice President at Amazon, and for two of his years was "Chief of Staff" to Jeff Bezos, AKA "Jeff's shadow", during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff.
Colin is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon.